“Set your life on fire. Seek those who fan your flames”…RUMI
Setting her world on fire is the ultimate goal of Indian/Canadian singer-songwriter FARAH. FARAH is not your typical recording artist, she is an exciting new voice in the contemporary music sphere combining soulful world pop with deep messages about life, relationships and self-love.
Her pop fusion sound combines emotionally provocative lyrics over resonating melodies, western and ethnic instruments, all designed to leave you deliciously in love with whatever your journey is. If you were to ask her who she is, she would say, “I’m a dreamer, I’m a creator, I’m a soul traveler. I’m someone who needs to make a difference…” From a young age, FARAH knew she was meant for something more than what was expected from her South Asian upbringing of following a path in medicine, engineering or law.
She participated eagerly in her school and community choirs and developed a real love for all kinds of music. She had a rebellious creative streak within her that sparked her fantasizing about blending genres, themes and melodic structures that didn’t traditionally belong together. She found that her cathartic release came from emulating and belting the sounds of everything from Mariah Carey, Alicia Keys, Whitney Houston, Michael Jackson to Guns and Roses and Alanis Morissette. She dreamed of being on stage the way her favorite artists were but it never seemed that it could be possible for someone of her cultural background.
It was only until after she finished university and decided to move to Toronto on her own that she gathered the courage to try for a career in music. And thus began her journey of working with several talented artists, performing across the world on huge stages and starting her own brand called "Firefly World".
Some of her career highlights include:
Winning the Anokhi Award for 'Most Promising Artist' in 2010
Winning "Best Pop Act' at the Black Canadian Awards in 2014,
Nominated for "Best Established Act" at the 2015 MARTY awards
Nominated for "Best RnB Single" for the Canadian Urban TV Awards
Being an opening act at Reggae Sumfest 2010 in Montego Bay Jamaica for major artists such as Shaggy, Gramps Morgan, Usher and Chris Brown
Opening for Sean Paul during his Canadian Full Speed tour in 2016
Being a featured singer of the 2016 Jubilee Games theme song "Dream, Believe and Reach the Sky" alongside Bollywood superstars Salim-Sulaiman and performing at the World Trade Centre Dubai, UAE with a crowd of over 10,000 spectators and Royalty.
Being a featured singer of the 2018 Jubilee Arts theme song "Dhoom Dharaka performed in Lisbon Portugal at the famed Altice Arena, for a sold out crowd of over 12,000 - 3 nights in a row.
Being a Lead Actress and singer in the 2018 Canadian tour of Rihla which also featured her original devotional song "Guide The Way"
What distinguishes FARAH is her fervent desire for her artistry to touch, move and inspire others, mainly because on a day to day basis she needs it herself and has always healed through music. Influenced by artists such as Alicia Keys, India Arie, Adele, Sia and Lauryn Hill, she sings about resonating life truths, confidence boosting empowerment and the journey towards self discovery and hopes the songs and messages land with her listeners.
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